International Travel Documents
International Travel Documents
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Performed research and identified pain points, inefficiencies, and key tasks in the travel visa application experience. managed a UX team to improve user flows, UI designs and the declarations required to enter a country before and after the pandemic.
Performed research and identified pain points, inefficiencies, and key tasks in the travel visa application experience. managed a UX team to improve user flows, UI designs and the declarations required to enter a country before and after the pandemic.
Created new logo and branding variations and components to include in the design system for A/B testing
The Challenge and Case Study
The Challenge and Case Study
Travelers broke down to three main personas. Those in a rush and need their visas right away and processed, sometimes stuck at the airport and aiming to get into the country. Those that are organizing a trip and plan to travel in the next 3-6 months and would like to know all that is required to travel to and enter a country. Those that are frequent travelers and like to explore venturing to different countries, sometimes paraphrased as "digital nomads".
Before and after the Covid-19 pandemic, the top purchased product was a health declaration that cleared a user to enter the country.
The declaration is attained by showing proof of vacination or a negative PCR test within 72 hours of travel. We introduced a requirements assistant module to show current health and safety status, etc announced by each countries embassy. (vaccine, quarantine, closures).
It was very difficult to keep a database and active tracking of the global changes happening each and every day during the height and on-slaught of the pandemic.
Work I provided and serviced
- Rebranding of Logo and Slogan
- Design Principles and Experience Strategy
- User Research and Testing
- Art of the Possible Designs
- Heuristic Evaluations and UX Enhancements
- Design System Overhaul
- Design Process Creation
My role
Hired as VP of design for driving new direction of iVisa's marketing website. Contributed to designs, strategy and leading and teaching the UX Team.
Hired as VP of design for driving new direction of iVisa's marketing website. Contributed to designs, strategy and leading and teaching the UX Team.
Through discovery learned that our application experience was poor and at times negative UX and further needed understanding of what steps are involved to purchase a Visa to visit another country
Through discovery learned that our application experience was poor and at times negative UX and further needed understanding of what steps are involved to purchase a Visa to visit another country
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