NFL & Major Sports Analysis
NFL & Major Sports Analysis
Embedded Files
Led a UX team to evaluate and analyze tasks on the PlayerLync platform performed by coaches and players for consumption and distribution of video from games and weekly practices.
Led a UX team to evaluate and analyze tasks on the PlayerLync platform performed by coaches and players for consumption and distribution of video from games and weekly practices.
Challenge and Case Study
Challenge and Case Study
Content devices are limited in storage and media is huge in size and volume. Content visibility needs to be controlled and set with access limitations to eliminate exposure of explicit photos and video, etc. Players access regularly archived material
Application updates were in progress from old legacy platform to new one. Development team had copied artifacts and had not yet referenced or considered new designs from customer research and analysis. I had to introduce designs quickly and negotiate where the enhancements suggested could be piece mealed in to current development cycles, tackled in Agile Sprints. Had to investigate and prove that NFL sports team and other targeted verticals needed and benefited from these changes for a better UX, outcome and desire in the product.
Scope
Scope
8 month project. 15 NFL football teams (all players and coaches of those teams)
net new functionality
large game files, historical play by play recordings of full season, weekly practice content
Scenarios
Scenarios
This matrix represents results of research and analysis of user behavior for each persona interacting with the on demand product and performing tasks.
This helped to declare Minimal Viable Product (MVP) features and determine predicted outcomes for scenarios, QA and user acceptance testing.
WHAT PROBLEMS WERE SOLVED
WHAT PROBLEMS WERE SOLVED
eliminated server admin access only to distribute and manage files
modified design solution to use admins current "explorer" experience
allowed opportunity to download content
gave option to user to download or stream content if permitted
game admin ability to view and set access to files and content
Admin Flows
Admin Flows
End User Flows
End User Flows
Tasks and Procedures
Tasks and Procedures
met and researched with football team product managers and coaches
met with architecture and service team to evaluate the impacts of project
rapid wireframes and low fidelity concepts for interviews
worked with development team to roll out “shared library” as phase 1
Designs and Deliverables
Designs and Deliverables
created self serve flow to provide and curate content for consumption of end user
introduced shared library on end user's ipad or phone for storage discipline
My role
Principal UX Designer and Strategist
Design Thinking Consultant
UX Researcher and Analyst
Design Team Director
Allowed for individual players to pull on demand content on their mobile devices (offline). This was accomplished with permissions set by coaches and security of each NFL Teams property and requirements of no internet access to load and queue videos, etc.
Allowed for individual players to pull on demand content on their mobile devices (offline). This was accomplished with permissions set by coaches and security of each NFL Teams property and requirements of no internet access to load and queue videos, etc.
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